Articles

When two competing products or services offer the same functional benefits, it is the emotional connection that customers make with the brand – and not its features or functionality – that will inspire preference and loyalty.

A few years ago, we picked the brains of a variety of digital creatives in Singapore, aiming to inspire a new generation of digital makers. Now finally, we’ve given them the online platform they deserve.

In 2021, over 83 million people were living displaced from their home due to war, persecution or violence. Many governments refuse asylum to refugees; meanwhile, long-term refugees suffer various psychological hardships, and the root causes of the problem – war, famine, epidemics – remain unsolved.

Brand experience design is a critical component of building a successful brand. In this article, we explore the principles of brand experience design, its relationship to retail design and digital product design, and its value to brand owners.

What is the purpose of your chart? Which aspects of your story do you aim to illustrate with your chart? This article describes the 6 guiding principles that steer data visualisations. It will surely help those who venture into the rich world of data visualisation.‍

Colour blindness – or more properly called: colour vision deficiency (CVD) – affects approximately 1 in 12 men (8%) and 1 in 200 women (0.5%) in the world. In the USA, this means that there are approximately 14.2 million colour-blind people, most of whom are male. They see colours differently, something to take into account, for instance, when designing data visualisations.