Lee Hwa
Jewellery to love, wear and treasure forever
Behind each piece of Lee Hwa jewellery is a story of passion, joy, quality, and trust – values that Lee Hwa embraced since opening their first boutique in 1970 and becoming the first Singapore jewellery brand to be publicly listed in 1999.
Lee Hwa is one of the leading jewellery brands of Aspial Lifestyle, a pre-eminent consumer lifestyle group based in Singapore. Lee Hwa's highly recognisable brand emblem was introduced in 1997 but needed a refresh. The emblem combines the letters L and H in an intertwined, symmetrical form, creating a memorable monogram for the brand. With the design update, the monogram is celebrated once again as the centrepiece of the rejuvenated Lee Hwa brand.
The new colour palette consists of primary brand colours and secondary brand colours. Together, they supply a rich brand palette which covers all possible colour needs.
Brand patterns are used to give large monochrome areas a distinct Lee Hwa character. Patterns can be used in many ways: as decorative print on the inside of gift boxes, as a branded background on walls and friezes in retail shops, or for instance as a decorative element on the back of business cards.
