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CuriousCore

Impactful rebranding for an empowering educator

CuriousCore believes that continuous learning in a flexible and scalable manner is key to personal and professional empowerment in an ever-evolving, technology driven world. This is why they are building one of the most impactful education institutions for the technology industry outside of Silicon Valley.

CuriousCore asked JustEdo to help strengthen their regional positioning and brand awareness in Southeast Asia by revamping their brand profile and brand identity. We designed their new dynamic logo to epitomise a lust for learning, with bright orange circles representing the inquisitive spirit that guides students and organisations through the journey of growing their careers and business.

JustEdo also developed their core identity principles and a host of example applications as shown here. CuriousCore’s in-house designer used our Brand Guidebook to create many additional applications, such as programme brochures, certificates, course guides, and marketing tools, including social media banners and ads.

« We’re grateful that the JustEdo team had a disciplined process in getting us to start with the ‘why’ first before establishing our brand pillars. This made it easier for our marketing team to do brand building moving forward. »

Daylon Soh, founder and general manager at CuriousCore

Design team
FangTing Zheng
Edo van Dijk

https://curiouscore.com

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