Compass Digital

Paper-based systems are notoriously slow, difficult and costly to manage. With Compass Digital’s web-based and mobile solutions, completion of data in the field reduces manual administrative work both in the field and in the office. Onsite progress and issues regarding completion are visible in real-time, which helps to reduce cost and keep projects on schedule.

We helped Compass Digital to develop a new brand identity for both their company and their core product, CeMIC. We based their new logo and symbol on the needle of a compass, logically and visually linking it to Compass Digital’s name. For backgrounds, we dreamed up a series of green-yellow graphic visuals, inspired by marine contour maps that reveal depth progression in sea beds. For photographic imagery, direct brand recognition is achieved by consistently using yellow in helmets and safety vests, and greens and blues in backgrounds and atmospheric lighting.